The other day I was having a brief discussion with a friend about what he thinks of the Network Marketing Industry, and this is what he told me:

“Kelly, I think the business works, I think it’s going to make a lot of people rich. But I’m not interested in it.”

Why?

“Its all these ra-ra meetings they go to; its fake, I don’t like it.”

Yet another person tells us about how he dislikes Network Marketers because all they do is to “corner family and friends into buying vitamins and supplements”; they make the money, but they kill the relationship. But what does this guy do? He imports high-quality supplements from abroad, and sells them on a word of mouth basis. And no, he’s not even a Network Marketer.

Now what’s wrong with this picture? How can 2 persons, who obviously like what the Network Marketing Industry can provide them, resent the industry instead with vigor?

The answer is in a question of Style.

After all, who doesn’t already know Network Marketing is really about helping family and friends get healthier and richer with a well-ness based home business via word of mouth?

Yet people think of Networkers as hard-sellers and ra-ra motivaters with their “give-me-a-hi-5-and-twirl-in-a-circle and feel like a family” routine. It makes them feel uneasy. And they are right: There are people running their Networking business in that way.

But with every good lawyer in the legal business, there’s bound to be 2-3 bad ones around to match them. Its going to happen in any industry. So if we’re going to run our business with no style, we won’t be going far in the long run.

So what’s good style then? Doing things the way most people can identify with and are attracted to. In the Network Marketing industry, if you empathise with a person’s challenge and help him with your service, that’s more style than hard-selling them something they don’t need; properly coaching your downlines with empathy and a listening ear, that’s more style than having ra-ra motivational sessions. Whatever will sit well with most people.

But how do you let people do something they agree with, when everyone agrees on different things?

Let them do things they’re comfortable with: engage them at they level they’re comfortable with.

That itself is good style :)